Our Costs Have Gone Up. Your T-Shirt Price Hasn't.

Everything seems to be getting more expensive.

Materials. Production. Packaging. Delivery. The everyday costs involved in running a small independent business.

Velarocity hasn't been immune to those increases.

The cost of producing our t-shirts has gone up too.

But we've made a decision:

We're not passing those increases on to you.

For now, the price you pay for a Velarocity t-shirt isn't increasing. We're absorbing the additional cost ourselves.

And there's an important reason why.

We Don't Want to Compromise on Quality

When production costs rise, a clothing brand essentially has three choices.

Increase the price.

Find a cheaper product.

Or accept a smaller margin.

We've chosen the third option.

We could move to a cheaper t-shirt. We could use lower-cost cotton. We could reduce the fabric weight or compromise on some of the details that make our t-shirts feel different.

But then it wouldn't really be Velarocity.

Our t-shirts are made using 100% organic ring-spun cotton, with a premium 180gsm fabric weight and the quality construction we've chosen from the beginning.

That's staying.

Same T-Shirt. Same Quality. Same Price.

We think this is important.

When we say we're keeping our prices the same, that doesn't mean quietly changing the product to make the numbers work.

You're still getting the same premium Velarocity t-shirt.

100% organic ring-spun cotton.

180gsm premium fabric.

Original Velarocity designs.

Made to order.

The same attention to quality and detail.

We're simply accepting the additional production cost rather than asking our customers to pay more.

Why?

Because we know our customers are facing exactly the same pressures.

Household bills have increased. Food costs more. Travel costs more. Going out costs more.

Another price increase isn't something we particularly want to add to that list.

We're building Velarocity for the long term, and that means looking beyond the margin on an individual t-shirt.

We'd rather give someone a great product at a fair price, have them love it, wear it regularly and hopefully come back to us again.

That's worth more to us.

We're Not Joining the Race to the Bottom Either

There's another option we could take.

Make everything cheaper.

That's not happening.

We won't compromise the product simply so we can advertise the lowest possible price.

There's always going to be someone selling a cheaper t-shirt online.

We're comfortable with that.

Velarocity is about original design, premium materials, responsible production and clothing you'll genuinely want to wear.

If maintaining those standards costs us a little more, we think that's preferable to lowering them.

Made When You Order It

Our made-to-order model also remains an important part of how we operate.

We don't manufacture thousands of t-shirts and hope somebody eventually buys them.

When you order a Velarocity t-shirt, that's when it's produced for you.

It means we're not sitting on warehouses full of unwanted stock or manufacturing clothing unnecessarily.

It may not always be the cheapest way to produce clothing, but we believe it's a smarter and more responsible way to do it.

Fair Price. Premium Product.

Price matters.

But so does value.

We want you to open your Velarocity order and immediately feel that you've bought something worth the money.

The fabric should feel premium.

The design should feel original.

The fit should feel right.

And months later, we want it to still be one of the t-shirts you regularly reach for.

That's ultimately how we measure value.

Not by how cheaply we can make something, but by how good we can make it for a price we're comfortable asking our customers to pay.

So, Are Velarocity Prices Going Up?

No.

Our production costs have increased, but we're currently absorbing those additional costs rather than increasing the price of our t-shirts.

Same premium organic cotton.

Same original designs.

Same made-to-order approach.

Same Velarocity quality.

Same price.

We think that's the right thing to do.

Because building a great brand isn't just about what you sell.

It's about how you treat the people who choose to buy from you.

Wear Your Passion.